Assignment # 3. Evaluation of Media Essay Example

Assignment # 3. Evaluation of Media Essay Many companies hire product placement firms to gain consumer recognition without the traditional sales tactics. Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. In recent years this form of advertising has grown 46. 4 percent from 2003 to 2004 and grew another 22. 7 percent in 2005. It is now a $4. 5 billion industry (Belch Belch 2009). Strayer University is a college formerly known as Strayer college of Baltimore whose headquarters is in Arlington Virginia. The for-profit university currently has 88 locations and is assessable online internationally. In an attempt to further Strayer’s reach three media options are recommended: Content Sponsorship, Advetiainment and Ad-Supported Video on Demand. Utilizing these strategies will help Strayer develop a cohesive and appealing integrated marketing campaign. These strategies are called branded entertainment, which is a form of advertisement that blends marketing and entertainment through television, film, music, talent and technology. The first branded entertainment strategy that is recommended is Advertainment. Advertainment is the creation of video and/or music content by an advertiser in an attempt to entertain views while advertising their products. For example, a company may plan an outdoor concert for the sole purpose of advertising their brand. Strayer could benefit from this by planning a short series of commercials interviewing famous people or people with extraordinary stories that have graduated from a non traditional college and have become extremely successful. We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second branded entertainment strategy is content sponsorship. Content sponsorship is when an advertiser rather than developing their own content; some advertisers agree to sponsor specific programs, receiving product placement, integration and promotions in return. For example, MTV decides to have the MTV awards and they look for companies who wish to donate money to the events cost in return for advertisement opportunities during the scheduled event. Strayer University can benefit from this strategy by sponsoring a new movie that is coming on television for the first time. The type of movie that they should sponsor should be one that targets their specific consumer: career professionals, parents, and non traditional students. Lastly, the Ad-Supported Video on Demand branded entertainment strategy. Ad-Supported Video on Demand is specialized content programs offered through cable TV networks that are developed by advertisers and provided to the cable operators for free (Belch Belch 2009). Strayer University could benefit from this type of advertisement by producing a short presentation on the success stories of Strayer University. After considering the branded entertainment strategies, media planning is of paramount importance. Media planning is a series of decisions involved in the delivery of an advertising message to prospective purchasers and or users of a product or services. The media plan determines the best way to get the advertisers message to the market (Belch Belch 2009). In other words, we will use branded entertainment techniques however, what are the best ways to do so? Would sponsoring a music video award show be better than sponsoring an outdoor concert? Decisions such as these are critical to creating a successful integrated marketing campaign. Situation Analysis Strayer currently has 88 campus locations and is assessable on the World Wide Web. Strayer currently has 45, 491 students enrolled ( Strayer University). Strayer’s current competitors are other online universities such as Devry, Capella, Waldern and Phoenix. In addition to the online universities Strayer also competes with public and private universities. However, at this time Strayer targets the nontraditional student by the tagline â€Å"we fit your life†. Media Plan The recommended media plan begins with the goal of making Strayer known as the non traditional school for non traditional people who are ready to excel. First, the university would use ad a job fair from noon until the eight in the evening at a hotel. In order creating a job fair and them sponsor a Movie on television. In addition, Strayer should produce a 30 minute movie to be watched on video on demand about strayer success stories. During each of the previous advertiaiment and sponsorship strayer should advertise for its on demand movie. The range on the TV advertianment and sponsorship is vast. If the sponoship is done at the right time, on lifetime the commercials can be expected to reach 3. 9 milliion viewers. The premiere of Jennifer Love Hewitts original movie on Monday night about a housewife turned prostitute hooked Lifetime the second-largest telefilm delivery of 2010 reaching 3. 9 million viewers on July 19, according to Nielsen data. Included in that total were 2. 09 million adults 25 to 54, 1. 88 million persons 18 to 49, 1. 36 million females 18 to 49 and 1. million women 25 to 54 ( internet source). In addition, Rentrak stated that, VOD viewers spent more than 3. 1 billion hours watching on-demand content last year. In an average month, 45% of enabled set-top boxes are accessing VOD. Active users of VOD are ordering an average of 16. 4 free programs per month, 8. 7 subscription programs and 2. 0 movies-on-demand. Viewers placed 5. 1 billion FOD orders and spent nearly 1. 6 billion hours watching FOD cont ent. Subscription VOD content generated 1. 6 billion transactions and more than 1. 1 billion hours of playtime. Transactional VOD content generated over 208 million orders, totaling over $963 million in gross revenues. Frequency The frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. Thomas Smith wrote a guide called Successful Advertising in 1885 that is still being used today which states found the following: The first time people look at any given ad, they dont even see it. The second time, they dont notice it. The third time, they are aware that it is there. The fourth time, they have a fleeting sense that theyve seen it somewhere before. The fifth time, they actually read the ad. The sixth time they thumb their nose at it. The seventh time, they start to get a little irritated with it. The eighth time, they start to think, Heres that confounded ad again. The ninth time, they start to wonder if theyre missing out on something. The tenth time, they ask their friends and neighbors if theyve tried it. The eleventh time, they wonder how the company is paying for all these ads. The twelfth time, they start to think that it must be a good product. The thirteenth time, they start to feel the product has value. The fourteenth time, they start to remember wanting a product exactly like this for a long time. The fifteenth time, they start to yearn for it because they cant afford to buy it. The sixteenth time, they accept the fact that they will buy it sometime in the future. The seventeenth time, they make a note to buy the product. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product. The nineteenth time, they count their money very carefully. The twentieth time prospects see the ad, they buy what is offering. Based on this philosophy, our frequency number will be 20. During the Advertainment, we will make sure that we expose our attendees to the Job Fair advertisement at least 20 times before the date. During the sponsoring of our movie we will make sure that we involve our advertisement 20 times and have our video on demand advertisement make reference to strayer 20 times. Assignment # 3. Evaluation of Media Essay Example Assignment # 3. Evaluation of Media Essay Many companies hire product placement firms to gain consumer recognition without the traditional sales tactics. Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. In recent years this form of advertising has grown 46. 4 percent from 2003 to 2004 and grew another 22. 7 percent in 2005. It is now a $4. 5 billion industry (Belch Belch 2009). Strayer University is a college formerly known as Strayer college of Baltimore whose headquarters is in Arlington Virginia. The for-profit university currently has 88 locations and is assessable online internationally. In an attempt to further Strayer’s reach three media options are recommended: Content Sponsorship, Advetiainment and Ad-Supported Video on Demand. Utilizing these strategies will help Strayer develop a cohesive and appealing integrated marketing campaign. These strategies are called branded entertainment, which is a form of advertisement that blends marketing and entertainment through television, film, music, talent and technology. The first branded entertainment strategy that is recommended is Advertainment. Advertainment is the creation of video and/or music content by an advertiser in an attempt to entertain views while advertising their products. For example, a company may plan an outdoor concert for the sole purpose of advertising their brand. Strayer could benefit from this by planning a short series of commercials interviewing famous people or people with extraordinary stories that have graduated from a non traditional college and have become extremely successful. We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second branded entertainment strategy is content sponsorship. Content sponsorship is when an advertiser rather than developing their own content; some advertisers agree to sponsor specific programs, receiving product placement, integration and promotions in return. For example, MTV decides to have the MTV awards and they look for companies who wish to donate money to the events cost in return for advertisement opportunities during the scheduled event. Strayer University can benefit from this strategy by sponsoring a new movie that is coming on television for the first time. The type of movie that they should sponsor should be one that targets their specific consumer: career professionals, parents, and non traditional students. Lastly, the Ad-Supported Video on Demand branded entertainment strategy. Ad-Supported Video on Demand is specialized content programs offered through cable TV networks that are developed by advertisers and provided to the cable operators for free (Belch Belch 2009). Strayer University could benefit from this type of advertisement by producing a short presentation on the success stories of Strayer University. After considering the branded entertainment strategies, media planning is of paramount importance. Media planning is a series of decisions involved in the delivery of an advertising message to prospective purchasers and or users of a product or services. The media plan determines the best way to get the advertisers message to the market (Belch Belch 2009). In other words, we will use branded entertainment techniques however, what are the best ways to do so? Would sponsoring a music video award show be better than sponsoring an outdoor concert? Decisions such as these are critical to creating a successful integrated marketing campaign. Situation Analysis Strayer currently has 88 campus locations and is assessable on the World Wide Web. Strayer currently has 45, 491 students enrolled ( Strayer University). Strayer’s current competitors are other online universities such as Devry, Capella, Waldern and Phoenix. In addition to the online universities Strayer also competes with public and private universities. However, at this time Strayer targets the nontraditional student by the tagline â€Å"we fit your life†. Media Plan The recommended media plan begins with the goal of making Strayer known as the non traditional school for non traditional people who are ready to excel. First, the university would use ad a job fair from noon until the eight in the evening at a hotel. In order creating a job fair and them sponsor a Movie on television. In addition, Strayer should produce a 30 minute movie to be watched on video on demand about strayer success stories. During each of the previous advertiaiment and sponsorship strayer should advertise for its on demand movie. The range on the TV advertianment and sponsorship is vast. If the sponoship is done at the right time, on lifetime the commercials can be expected to reach 3. 9 milliion viewers. The premiere of Jennifer Love Hewitts original movie on Monday night about a housewife turned prostitute hooked Lifetime the second-largest telefilm delivery of 2010 reaching 3. 9 million viewers on July 19, according to Nielsen data. Included in that total were 2. 09 million adults 25 to 54, 1. 88 million persons 18 to 49, 1. 36 million females 18 to 49 and 1. million women 25 to 54 ( internet source). In addition, Rentrak stated that, VOD viewers spent more than 3. 1 billion hours watching on-demand content last year. In an average month, 45% of enabled set-top boxes are accessing VOD. Active users of VOD are ordering an average of 16. 4 free programs per month, 8. 7 subscription programs and 2. 0 movies-on-demand. Viewers placed 5. 1 billion FOD orders and spent nearly 1. 6 billion hours watching FOD cont ent. Subscription VOD content generated 1. 6 billion transactions and more than 1. 1 billion hours of playtime. Transactional VOD content generated over 208 million orders, totaling over $963 million in gross revenues. Frequency The frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. Thomas Smith wrote a guide called Successful Advertising in 1885 that is still being used today which states found the following: The first time people look at any given ad, they dont even see it. The second time, they dont notice it. The third time, they are aware that it is there. The fourth time, they have a fleeting sense that theyve seen it somewhere before. The fifth time, they actually read the ad. The sixth time they thumb their nose at it. The seventh time, they start to get a little irritated with it. The eighth time, they start to think, Heres that confounded ad again. The ninth time, they start to wonder if theyre missing out on something. The tenth time, they ask their friends and neighbors if theyve tried it. The eleventh time, they wonder how the company is paying for all these ads. The twelfth time, they start to think that it must be a good product. The thirteenth time, they start to feel the product has value. The fourteenth time, they start to remember wanting a product exactly like this for a long time. The fifteenth time, they start to yearn for it because they cant afford to buy it. The sixteenth time, they accept the fact that they will buy it sometime in the future. The seventeenth time, they make a note to buy the product. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product. The nineteenth time, they count their money very carefully. The twentieth time prospects see the ad, they buy what is offering. Based on this philosophy, our frequency number will be 20. During the Advertainment, we will make sure that we expose our attendees to the Job Fair advertisement at least 20 times before the date. During the sponsoring of our movie we will make sure that we involve our advertisement 20 times and have our video on demand advertisement make reference to strayer 20 times.

compcontslave revolt essays

compcontslave revolt essays The American Civil War was inevitable and had numerous causes that led to it. This paper will discuss three important causes of the war the invention of the cotton gin, Nat Turner's rebellion, and the abolitionist movement toward ending slavery. There are many causes of the war, but I feel these three are substantial causes. Each of these events or movements created more tension between the North and the South and eventually war was unavoidable. The invention of the cotton gin by Eli Whitney had a great effect on slavery and agriculture in the South. The cotton gin was a machine that removed the seeds from the cotton. Removing the seeds from the cotton was a long and tedious process. This invention made processing cotton relatively fast and easy. The cotton gin's speed allowed the cotton plantations to produce massive amounts of cotton. This became very profitable. To support the harvesting of all of the cotton, more slaves were needed to run the cotton gins and harvest the cotton. This brought more slaves to America and boosted the population of slaves in the South. The increased number of slaves in the South actually helped heighten the problem with slavery. Slavery was becoming more evident and people were becoming more aware that slavery was wrong in both the North and the South. The next cause was a slave named Nat Turner and his actions. Nat was a slave who had found God and religion. Gradually he built a religious following that justified a slave revolt. On August 13, 1831, Turner says he saw a halo around the sun. He thought that this was a sign from God to begin the revolt. This was the beginning of Nat Turner's rebellion. On August 22, 1831, Nat Turner led eight slaves to the Travis's residence, a white family, and murdered five members of their family. The slaves then moved across the county murdering white plantation owners, their families, and other whites that crossed their path. A ...

Mount Nimba Strict Nature Reserve Essay Example | Topics and Well Written Essays - 1000 words

Mount Nimba Strict Nature Reserve - Essay Example This site is also famous for its bio diversity. As per the findings of UNESCO (World Heritage Nomination, 1992), a number of more than 500 new species of fauna have been discovered in Mount Nimba Reserve and there are more than 200 endemic species. The species diversity found here is rich because of the variety of eco tones created by the presence of grasslands which are tied with the forest. The mammals of Mount Nimba include bushbuck, black duiker, bay duiker, forest buffalo, bush pig, white-bellied pangolin, pygmy hippopotamus, leopard, lion, golden cat, two-spotted palm civet, African civet, forest genet, Johnston's genet, cane rat, African clawless otter, lesser otter shrew and chimpanzees. Apart from the animals, there are a number of rare and endemic bird species as well here in. The forests also contain numerous reptile and amphibian species including West African toad and much variety of frogs (World Heritage Nomination, 1992). This biodiversity includes flora as well. When it comes to the biological interrelationship among the life forms, we should consider the food chain. The bottom tier of the food chain is constituted by the flora including grasses, trees and shrubs. The second tier of the food chain consists of all the animals such as deer and buffaloes that assume plants and grass for their food. Finally, the predators include leopards and lions. The existence of one section is impossible in the absence of another section. Thus, all sections are equally important as they depend on each other for food and existence. Though Mount Nimba was not much affected by human intrusions, it had a severe threat in 1992 by an international consortium as it came forward proposing an iron ore mining site in this area. In addition to this, a large number of refugees from Liberia invaded this park for their inhabitation. As reported in United Nations Environment Programme (2008), The World Heritage Committee expressed its concern over the issue and placed Mount Ni mba among the list of world heritages in danger. In response to the Heritage Committee's concern about the impacts of mining and the refugees to the Mount Nimba, the Guinean Ministry for Energy and Environment in 1995 set up a Management Centre that is answerable to environmental and legal questions, for monitoring the water quality of the region, for socio-economic studies and integrated rural development. The strict prohibition of tourism prevents further human intrusion in the site (United Nations Environment Programme, 2008). On realizing the importance of keeping and preserving the heritage and sanctity of Mount Nimba, on 28 January 1989 a convention was signed by UNDP, UNESCO and the Guinean government to initiate a two-year project to study the impact of traditional agricultural methods and iron ore extraction etc, that disturbed the environmentalists for a while, on the natural values of the site. The project proposed included scientific studies to ascertain complete knowled ge of the reserve's extremely rich and immense ecosystems, and technical measures for monitoring and protecting the biodiversity in it. Being listed in the world heritages list by UNESCO, Mount Nimba is well protected. The prohibition of tourism in this area was as well in the belief that it would help the site to prosper without any hold back (World Heritage Nomination, 1992). There are a lot of things that a man can do to help

Competing in the global arina Essay Example | Topics and Well Written Essays - 1000 words

Competing in the global arina - Essay Example Globliztion is "neither new nor folly but global movement of ides, people, technology nd goods from one region to others benefiting the people t lrge" (mrty Sen cited Stiglitz 2002, p. 6). The main companies contributed to globalization are McDonald's, General Motors, Wal-Mart, Google and Yahoo! which account for over half of the world's output. This geographical concentration reflects existing economic relations between the North and the South (Bhagwati 98). Rivalling nation-states in their economic power, these corporations control much of the world's investment capital, technology, and access to international markets. In order to maintain their prominent positions in the global marketplace, transnational corporations merge with other corporations. These companies have consolidated their global operations in an increasingly deregulated global labor market. The availability of cheap labor, resources, and favorable production conditions in the global South has enhanced corporate mobility and profitability (Hirst and Thompson 134-135). The main drivers of globalization are technology, free trade and low barriers to trade, investments and democratization processes. A combination of weak and unstable governments, small and vulnerable economies, warlike conditions, and widespread poverty creates unattractive conditions for the major drivers of globalization, especially the global corporations and other private sector investors (Bhagwati 23). Apart from mining and other natural resources extractive industries, these countries are not players in the global economy. Moreover, lack of good governance often means that the proceeds from these economic activities benefit only a select group of elites, giving rise to private armies and guerrilla movements (Stiglitz 90). Price system help companies to sell product around the world and meet diverse customers' needs. Indeed, the network's market share increased even further as a result of the dramatic reduction in the price and size of satellite dishes. Suddenly, such technolog ies became affordable, even for low-income consumers (Bhagwati 21). For instance, a new economic order allows the farmers to produce more than the market can absorb but get paid at a fair price. It also keeps agricultural goods, produced elsewhere more cheaply and efficiently, out of these countries' markets. Globalization, as it relates to trade, is aimed at reducing or eliminating protectionism in order to maintain a level playing field for all trading nations. Still, developing countries continue to face a wide range of nontariff administrative instruments of protectionism, which keep their exports out of the rich markets of developed countries. Protectionism by the developed countries-aimed at keeping developing countries out of the formers' markets especially in sectors such as agriculture, textiles, and light manufacturing where the latter have a decided comparative advantage-is a serious impediment to free trade and globalization and a constant source of conflict in multilate ral negotiations (Hirst and Thompson 98). Contrary to public perception, export subsidies are not an efficient public policy instrument for allocating resources. This is particularly important for developing countr

The Sustainability of Professionalism in Print Journalism in the 21st Century Essay Example for Free

The Sustainability of Professionalism in Print Journalism in the 21st Century Essay Introduction Professionalism in print journalism is being redefined by the tremendous connectivity and widespread use of the Internet in the 21st Century. This state of being is unique to the journalism industry in that is considered to be recidivism from the professional to the amateur. The case of UK print journalism is considered to describe how this has come to be. Professionalism in general is defined as the organization of an industry or profession into a cohesive group with established standards of practice, a code of conduct or ethics and a well-defined structure recognized by the general population and regulated by the government in which members practice.    Professional journalists in particular are required to have qualified from a recognized institution for journalists, licensed by the professional regulation commission and accredited by a recognized association of journalists. However, professionalism in journalism as defined in sociological debate fails to take into account the history that led to the development of the professions. Professions in the UK have developed in an upward fashion, a series of actions that occur without pre-emption and securing professional status as a result. The organization and administration of UK professional services is peculiar to that country, in contrast with the downward orientation of the German professions. (Neal and Morgan, 2000) In this essay, a brief history of British print journalism will be described and recent developments will be taken into account to illustrate how technological innovations have affected journalism and the concept of professionalism. For the purpose of this paper, the term journalism refers specifically to print journalism and journalist or journalists refer to person or group of people in print journalism. History of British journalism In the UK, journalism had developed in an upward orientation. The original spread of news was affected by ordinary citizens in the pursuit of their regular occupations, perhaps as merchants or sales clerks. Some news found itself in print in the weekly news books that served as newspapers during this time but circulation was limited. The onset of the industrial revolution in the mid 19th Century resulted in printing and distribution capabilities that made journalism big business. The rotary printing press, cheap paper and mass literacy led to the rise of mass media. (Wallace, 2006) But as early as the 17th Century, newspapers were already being published in Europe, but the right to print in England was strictly regulated. It took a foreigner from Amsterdam, Joris Veseler to produce the first English-language newspaper in 1620. By 1665, the news book style papers ceased printing with the publication of the Oxford Gazette as the first official journal of record and the Crown newspaper, eventually renamed the London Gazette. By the time of the abolition of the Star Chamber, printing restrictions were lifted, especially at the advent of the Civil War, when news became a precious commodity. Duties paid for paper products and stamps were progressively reduced from the 1830s which encouraged the mass dissemination of newspapers in the country. There were 52 London newspapers in the first quarter of the 19th century, including the two most influential for that period, The Daily University Register, later to become The Times, and The Manchester Guardian, later to be renamed The Guardian. By 1855, newspapers with more mass appeal made its appearance as The Daily Telegraph and Courier, shortening its name to The Daily Telegraph. The first instance of yellow journalism, defined as the sensationalism or tabloidism that proliferated with the rise of partisan newspapers occurred between 1860 and 1910, also the period of the rise of socialist and labour newspapers. The term yellow journalism arose from the circulation battle between Joseph Pulitzer’s The World and William Randolph Hearst’s Journal both in the city of New York. The Daily Herald, the first labour union newspaper, saw the light of day in 1912. The 20th Century and World War I was the scene of the first big newspaper moguls headed by the Harmsworth Brothers and the Berry Brothers and later Max Aitken. The first tabloid newspapers emerged after World War II, dominated in 1963 by Cecil Harmsworth King of the International Publishing House, publishing more than 200 newspapers and magazines, including the record-breaking Daily Mirror. By the 20th century, Fleet Street had become the centre for the British national press, at one time housing over a dozen major daily newspapers with diverse political stances. These included the liberal The Guardian, conservative The Daily Telegraph and Labour party advocate Daily Mirror. However, in the 1980s, the publications started moving away, the last hold-out being British news office Reuters, who moved out in 2005. Professional journalism As earlier mentioned, technological innovations enabled the mass production and distribution of news, which became a lucrative undertaking. This mass circulation gave journalist a wide audience they could influence because most people believe what they read in the papers. At first, the press took on the role as a social conscience, providing the masses with information about what the government and big businesses are doing. But as the resistance to press freedom intensified, the journalistic claim that â€Å"the public has the right to know† gave rise to abuse of press freedom by irresponsible journalists, seeking to raise circulation by publishing   sensationalist articles. In response, legitimate journalists joined forces to impose rigorous standards for investigation and reporting, developing an ethical framework based on impartiality, accuracy, transparency and objectivity. (â€Å"New media journalism: how professional reporters are being influenced by the internet,† 2006) Some critics of this structure maintain that objectivity in journalism is a paradox. What is reported is based on the subjective selection of the journalist of what is in important information, a view that may differ from one journalist to the other. (Media Lens, 2005)   However, The National Union of Journalists even claims that recent attempts by the Press Complaints Commission to improve the Code of Practice for journalism fall short of the ethical standards established by the NUJ and followed by all its members. (â€Å"NUJ Code of Conduct is still stricter than PCC guidelines,† 2007) The following tables encompass the codes as embodied in the PCC and NUJ. Table I: CODE OF PRACTICE (Ratified by the Press Complaints Commission 26th November 1997) Source: http://www.uta.fi/ethicnet/uk2.html All members of the press have a duty to maintain the highest professional and ethical standards. This code sets the benchmarks for those standards. It both protects the rights of the individual and upholds the publics right to know. The code is the cornerstone of the system of self-regulation to which the industry has made a binding commitment. Editors and publishers must ensure that the code is observed rigorously not only by their staff but also by anyone who contributes to their publications. It is essential to the workings of an agreed code that it be honoured not only to the letter but in the full spirit. The code should not be interpreted so narrowly as to compromise its commitment to respect the rights of the individual, nor so broadly that it prevents publication in the public interest. It is the responsibility of editors to co-operate with the PCC as swiftly as possible in the resolution of complaints. Any publication which is criticised by the PCC. under one of the following clauses must print the adjudication which follows in full and with due prominence The public interest There may be exceptions to the clauses marked * where they can be demonstrated to be in the public interest. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The public interest includes: i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Detecting or exposing crime or a serious misdemeanour. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Protecting public health and safety. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Preventing the public from being misled by some statement or action of an individual or organisation. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In any case where the public interest is invoked, the Press Complaints Commission will require a full explanation by the editor demonstrating how the public interest was served. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In cases involving children, editors must demonstrate an exceptional public interest to over-ride the normally paramount interests of the child. 1. Accuracy i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Newspapers and periodicals should take care not to publish inaccurate, misleading or distorted material including pictures. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Whenever it is recognised that a significant inaccuracy, misleading statement or distorted report has been published, it should be corrected promptly and with due prominence. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An apology must be published whenever appropriate. iv)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Newspapers, whilst free to be partisan, must distinguish clearly between comment, conjecture and fact v)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A newspaper or periodical must report fairly and accurately the outcome of an action for defamation to which it has been a party. 2. Opportunity to reply A fair opportunity for reply to inaccuracies must be given to individuals or organisations when reasonably called for. 3. Privacy* i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Everyone is entitled to respect for his or her private and family life, home, health and correspondence. A publication will be expected to justify intrusions into any individuals private life without consent ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The use of long lens photography to take pictures of people in private places without their consent is unacceptable. Note Private places are public or private property where there is a reasonable expectation of privacy. 4. Harassment* i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Journalists and photographers must neither obtain nor seek to obtain information or pictures through intimidation, harassment or persistent pursuit ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   They must not photograph individuals in private places (as defined by the note to clause 3) without their consent; must not persist in telephoning, questioning, pursuing or photographing individuals after having been asked to desist; must not remain on their property after having been asked to leave and must not follow them. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Editors must ensure that those working for them comply with these requirements and must not publish material from other sources which does not meet these requirements. 5. Intrusion into grief or shock In cases involving personal grief or shock, enquiries should be carried out and approaches made with sympathy and discretion. Publication must be handled sensitively at such times but this should not be interpreted as restricting the right to report judicial proceedings. 6.Children* i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Young people should be free to complete their time at school without unnecessary intrusion. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Journalists must not interview or photograph a child under the age of 16 on subjects involving the welfare of the child or any other child in the absence of or without the consent of a parent or other adult who is responsible for the children. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pupils must not be approached or photographed while at school without the permission of the school authorities. iv)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There must be no payment to minors for material involving the welfare of children nor payments to parents or guardians for material about their children or wards unless it is demonstrably in the childs interest. v)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Where material about the private life of a child is published, there must be justification for publication other than the fame, notoriety or position of his or her parents or guardian. 7. Children in sex cases 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The press must not, even where the law does not prohibit it, identify children under the age of 16 who are involved in cases concerning sexual offences, whether as victims or as witnesses. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In any press report of a case involving a sexual offence against a child i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The child must not be identified. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The adult may be identified. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The word incest must not be used where a child victim might be identified. iv)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Care must be taken that nothing in the report implies the relationship between the accused and the child. 8. Listening Devices* Journalists must not obtain or publish material obtained by using clandestine listening devices or by intercepting private telephone conversations. 9. Hospitals* i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Journalists or photographers making enquiries at hospitals or similar institutions should identify themselves to a responsible executive and obtain permission before entering non-public areas. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions. 10. Innocent relatives and friends* The press must avoid identifying relatives or friends of persons convicted or accused of crime without their consent. 11. Misrepresentation* i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Journalists must not generally obtain or seek to obtain information or pictures through misrepresentation or subterfuge. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Documents or photographs should be removed only with the consent of the owner. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Subterfuge can be justified only in the public interest and only when material cannot be obtained by any other means. 12. Victims of sexual assault The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is adequate justification and, by law, they are free to do so. 13. Discrimination i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The press must avoid prejudicial or pejorative reference to a persons race, colour, religion, sex or sexual orientation or to any physical or mental illness or disability. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It must avoid publishing details of a persons race, colour, religion, sexual orientation, physical or mental illness or disability unless these are directly relevant to the story. 14. Financial journalism i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of its general publication, nor should they pass such information to others. ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   They must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to the editor or financial editor. iii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   They must not buy or sell, either directly or through nominees or agents, shares or securities about which they have written recently or about which they intend to write in the near future. 15. Confidential sources Journalists have a moral obligation to protect confidential sources of information. 16. Payment for articles* i)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Payment or offers of payment for stories or information must not be made directly or through agents to witnesses or potential witnesses in current criminal proceedings except where the material concerned ought to be published in the public interest and there is an overriding need to make or promise to make a payment for this to be done. Journalists must take every possible step to ensure that no financial dealings have influence on the evidence that those witnesses may give. (An editor authorising such a payment must be prepared to demonstrate that there is a legitimate public interest at stake involving matters that the public has a right to know. The payment or, where accepted, the offer of payment to any witness who is actually cited to give evidence should be disclosed to the prosecution and the defence and the witness should be advised of this). ii)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ii) Payment or offers of payment for stories, pictures or information, must not be made directly or through agents to convicted or confessed criminals or to their associates who may include family, friends and colleagues except where the material concerned ought to be published in the public interest and payment is necessary for this to be done. Table II: CODE OF CONDUCT Adopted on 29 June 1994 by British National Union of Journalists (NUJ). Source: http://www.uta.fi/ethicnet/uk.html A journalist has a duty to maintain the highest professional and ethical standards. A journalist shall at all times defend the principle of the freedom of the press and other media in relation to the collection of information and the expression of comment and criticism. He/she shall strive to eliminate distortion, news suppression and censorship. A journalist shall strive to ensure that the information he/ she disseminates is fair and accurate, avoid the expression of comment and conjecture as established fact and falsification by distortion, selection or misrepresentation. A journalist shall rectify promptly any harmful inaccuracies, ensure that correction and apologies receive due prominence and afford the right of reply to persons criticised when the issue is of sufficient importance. A journalist shall obtain information, photographs and illustrations only by straight- forward means. The use of other means can be justified only by over-riding considerations of the public interest. The journalist is entitled to exercise a personal conscientious objection to the use of such means. Subject to the justification by over-riding considerations of the public interest, a journalist shall do nothing which entails intrusion into private grief and distress. A journalist shall protect confidential sources of information. A journalist shall not accept bribes nor shall he/ she allow other inducements to influence the performance of his/ her professional duties. A journalist shall not lend himself/ herself to the distortion or suppression of the truth because of advertising or other considerations. A journalist shall only mention a persons age, race, colour, creed, illegitimacy, disability, marital status (or lack of it), gender or sexual orientation if this information is strictly relevant. A journalist shall neither originate nor process material which encourages discrimination, ridicule, prejudice or hatred on any of the above-mentioned grounds. A journalist shall not take private advantage of information gained in the course of his/ her duties, before the information is public knowledge. A journalist shall not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of his/ her own work or of the medium by which he/ she is employed. As the journalistic profession became more organized and membership into accredited bodies became a requirement for credibility, the influential and powerful only needed to convince a few people in key positions to favour only information gathered from legitimate or â€Å"official† sources. Mainly this was comprised of information doled out by government officials and influential, private individuals. Officialdom began to set the tone for the professional press, and any disagreement to such an agenda began to be considered â€Å"biased† journalism. Statement of opinions was considered unprofessional, unless they happened to concur or reinforce official sources. (Media Lens, 2005) It gradually became necessary to attend journalism school in order to practice as a journalist, another step in the professionalism project. Some decry this as an attempt to mould prospective journalists into the prescribed direction of what is considered legitimate reporting. Some claim that the â€Å"professionalism† taught in journalism schools are highly influenced by big corporate publishers, media monopolies, under the guise of objective and balanced reporting. The training involves presumptions of the proper sources for legitimate news, the so-called â€Å"official sources.† These include prominent public and government figures. (Media Lens, 2005) War and peace Censorship of news is accomplished through a system referred to as the buzz saw. Anyone covering sensitive stories that deal with powerful people may be subject to this, and usually has an adverse effect on journalistic careers. (Media Lens, 2005)   This is especially true when reporting on war. British journalist and war correspondent mused, â€Å"When you stand at the site of a massacre, two things happen. First, you wonder about the depths of the human spirit. And then you ask yourself how many lies can be told about it.† Journalists have accepted that in times of war, the rules of journalism follows certain rules, chief among is to sustain the illusion that government decisions and actions are always just and right, and that the â€Å"other side† is always doing atrocities and lies. This is a form of patriotism that takes precedence over the clear-headed reporting of facts as they occur. It is the unspoken rule that journalists take sides, and always on the side of the government. This has been the case ever since the first civilian British war correspondent was send to Crimea in 1854. British television and radio announcer John Humphrys stated it in a nutshell, â€Å"In times of peace it is our job to question politicians vigorously, with the hope that they will answer the questions in the listeners heads. So long as we do not stray into operational areas and jeopardize our servicemen and servicewomen, I cannot for the life of me see why it should be different in times of war.† (Pesic, 1999) Yet, while in peace time patriotism is not an overt requirement, is it not true that journalists still prefer the status quo? That is, sustaining the balance of power by taking a favourable view of the establishment? It is easy, even encouraged, to report on the good things the powerful and influential are doing. There is no fierce scrambling to verify sources once, twice even thrice, as is in the case of any adverse reporting that may be done against the established order. This appears to be an echoing of the â€Å"we† and â€Å"they† perspective. Unfortunately, the â€Å"we† and â€Å"they† in peacetime involve people of one national identity. This is hardly a defensible position.   And this phenomenon is not peculiar to the British press. In fact, it seems to be the rule for legitimate press all over the world. Amateur journalism The advent of electronic media has challenged this state of journalistic affairs to a significant degree. As a reaction to rising costs associated with printing on paper, the idea to post online unpublished (because of space constraints) articles on a single webpage occurred to journalist and photographer Patrick Trollope in 1998. Interest in the website swiftly grew, encouraging the eventual establishment of the UK’s first online-only regional newspaper Southport Reporter. It is a recognized member of the NUJ and subscribes to the rules and regulations established by the organization. However, it is not the professional websites that has been changing the face of journalism in the world, and perhaps particularly in UK. It is the â€Å"amateur† sites such as web logs, forums, vlogs, even wikis that are defying the control and codes imposed by professionalism advocates. The problem with this amateur journalism, from the point of view of professional journalists, is their blithe unconcern for established order. There are no qualifications to join a forum or to respond to a topic on a weblog. People need not be a journalism graduate to share their knowledge about the best way to get coffee stains out of linen, or to discuss the state of cafeteria food at their children’s school. Perhaps if these sites limited themselves to such inocuous topics then professional journalists would not be so down on â€Å"amateur† journalists. While it is true they are â€Å"unqualified† based on established norms, non-membership in the NUJ or any other association does not prevent a housewife in London to have an opinion, perhaps even knowledge, about the war in Serbia. Professional journalists appear to forget that the first reporters in the UK had similar characteristics to today’s weblogger. They were average citizens with ordinary occupations such as postmasters or travelling salesmen with some news to impart, unverifiable for the most part, yet news nonetheless. At that time, print journalism was the â€Å"new† media, much like what online journalism is today. The most fundamental difference between these two stages of the 17th and 21st Century in journalism is that the latter shared news on the weather, trading, political situation in the surrounding counties and perhaps news from the war, much like what legitimate news is today. The former is more opinion driven, personal views of the world around them and the circumstances that conspire to induce discussion. There are no claims to legitimacy or verifiability from official sources. The new media of electronic reporting is the expression the masses in reaction to the official stand of the privileged few. In a way, it is the new socialism of journalism. Discussion Twentieth century journalist James Cameron, considered by many to be the greatest British journalist of modern times, refers to journalism as a craft rather than a profession, meaning he considered it an occupation which takes years of apprenticeship to hone to a skill. In history, UK journalism has followed a path to professionalism as an inevitable conclusion to pressures of political influence, market forces and the bottom line. Even yellow journalism has found a place in the ranks, albeit at the lower levels of the hierarchy. While it would be irresponsible to categorize this as propaganda, the rigid control and censorship of British journalism that has arisen from the development of the profession has made it less responsive to mass opinion and more inclined to follow the dictates of an official agenda. In the UK, especially, where the passion for following rules of conduct permeates the whole society, professional journalists have had to toe a very fine line indeed. Yet the desire to expose the truth in all its forms has persisted in the manner in which journalists pursue the gathering of information, While this may have no forum in legitimate publications, many have found a voice in the new media of electronic publishing. No rigid rules control the expression of opinion, and while some denounce this as unqualified, even unaccountable, this is no detriment to these thousand, even millions of amateurs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Professionalism in journalism is the pursuit of regulation that attempts to establish legitimacy and credibility in their endeavors. Dissenters and critics of officialdom decry to imposition of censorship and control. This is not necessarily an unfortunate state of affairs, because it provides the public with a basis for opinion, debate and discussion and encourages a healthy watchdog system. Professionalism in journalism will evolve eventually to provide for this growing population of mass-driven media and perhaps this will serve to shift the focus in journalism more from agenda to truth. References Dico, J. Elliott, F. (2006) Journalists have no morality, PM’s wife tells students. Independent News and Media Limited. Retrieved May 16, 2007 from http://news.independent.co.uk/uk/politics/article2016131.ece Dohnanyi, J. Mà ¶ller, C. (2003) The impact of media concentration on professional journalism. Organization for Security and Co-operation in Europe. Retrieved May 17, 2007 from http://www.osce.org/publications/rfm/2003/12/12244_102_en.pdf Evetts, J. (2000) Professions in European and UK Markets; the European Professional Federations. International Journal of Sociology and Social Policy Vol. 20 No. 11/12 History of British newspapers. (2007, May 10). In Wikipedia, The Free Encyclopedia. Retrieved 15:00, May 18, 2007, from http://en.wikipedia.org/w/index.php?title=History_of_British_newspapersoldid=129834454 Media Lens (2005) Thought control and â€Å"professional† journalism. Dissident Voice. Retrieved May 17, 2007 from http://www.dissidentvoice.org/Nov05/MediaLens1103.htm Neal, M. Morgan, J. (2000) The Professionalisation of Everyone? A comparative study of the development of the professions in the United Kingdom and Germany. European Sociological Review Vol. 16 No.1 pp9-26 NUJ Code of Conduct is still stricter than PCC guidelines. (2007) National Union of Journalists. Retrieved May 17, 2007 from http://www.nuj.org.uk/ Pesic, M. (1999) Patriotism versus professionalism. Media Diversity Institute.   Retrieved May 17, 2007 from http://www.media-diversity.org/articles_publications/patriotism%20versus%20professionalism.htm UK ruling seen protecting investigative journalism. (2006) Reuters. Retrieved May 17, 2007 from http://today.reuters.com/news/articlebusiness.aspx?type=telecommstoryid=nL11772231WTmodLoc=BizArt-R3-Insights-1from=business Wallace, M. (2006) New media journalism: how professional reporters are being influenced by the internet. Robin Good. Retrieved May 17, 2007 from http://www.masternewmedia.org/news/2006/11/10/new_media_journalism_how_professional.htm

Euthanasia Essay - Oregons Measure 16 For Assisted Suicide :: Euthanasia Physician Assisted Suicide

Oregon's Measure 16 For Assisted Suicide In passing the legislation known as Measure 16 in the state of Oregon, were there deceptions involved? Did the media play along with proponents of assisted suicide, denying media coverage to opposing viewpoints? What did proponents do immediately after passage of Measure 16? This paper will seek to satisfy these questions and others. Â   The "centerpiece" of the campaign to pass Measure 16 was a 60-second television ad featuring Patty A. Rosen (head of the Bend, OR chapter of the Hemlock Society and a former nurse practitioner). In it, Rosen urged the public to "Vote yes on 16" and gave an emotional personal testimonial to the illusion of slipping away peacefully after taking pills: "I am a criminal. My 25-year-old daughter, Jody, was dying of bone cancer. The pain was so great that she couldn't bear to be touched, and drugs didn't help. Jody had a few weeks to live when she decided she wanted to end her life. But it wasn't legally possible. So I broke the law and got her the pills necessary. And as she slipped peacefully away, I climbed into her bed and I took her in my arms [Rosen's voice cracks with emotion] for the first time in months...." (1) Â   A statement signed by Rosen also appeared in the Oregon Voters' guide, distributed just prior to the vote on Measure 16: "She [Rosen's daughter] took the necessary medication herself and I was there when she fell asleep for the last time." (2) But it turned out that Rosen's account was different than an earlier version of this "true story" which was so effective in promoting a "pills only" measure to the voters. (3) Two years earlier, during the campaign for California's ballot initiative -- which allowed for both pills and a lethal injection -- Patty Rosen, then Patty Fallon, told a far different version of her daughter's death: "So she went to sleep. I didn't know about plastic bags. I wish I had. Because...It seemed to be back firing. And I was fortunate enough at the very last to be able to hit a vein right.... [B]efore I could do that, the one son came into the room.... took his hands and held her veins for me.... I said, 'Oh God, she's startin' to breathe again.' And [the other son] said, 'I'll take a pillow. Euthanasia Essay - Oregon's Measure 16 For Assisted Suicide :: Euthanasia Physician Assisted Suicide Oregon's Measure 16 For Assisted Suicide In passing the legislation known as Measure 16 in the state of Oregon, were there deceptions involved? Did the media play along with proponents of assisted suicide, denying media coverage to opposing viewpoints? What did proponents do immediately after passage of Measure 16? This paper will seek to satisfy these questions and others. Â   The "centerpiece" of the campaign to pass Measure 16 was a 60-second television ad featuring Patty A. Rosen (head of the Bend, OR chapter of the Hemlock Society and a former nurse practitioner). In it, Rosen urged the public to "Vote yes on 16" and gave an emotional personal testimonial to the illusion of slipping away peacefully after taking pills: "I am a criminal. My 25-year-old daughter, Jody, was dying of bone cancer. The pain was so great that she couldn't bear to be touched, and drugs didn't help. Jody had a few weeks to live when she decided she wanted to end her life. But it wasn't legally possible. So I broke the law and got her the pills necessary. And as she slipped peacefully away, I climbed into her bed and I took her in my arms [Rosen's voice cracks with emotion] for the first time in months...." (1) Â   A statement signed by Rosen also appeared in the Oregon Voters' guide, distributed just prior to the vote on Measure 16: "She [Rosen's daughter] took the necessary medication herself and I was there when she fell asleep for the last time." (2) But it turned out that Rosen's account was different than an earlier version of this "true story" which was so effective in promoting a "pills only" measure to the voters. (3) Two years earlier, during the campaign for California's ballot initiative -- which allowed for both pills and a lethal injection -- Patty Rosen, then Patty Fallon, told a far different version of her daughter's death: "So she went to sleep. I didn't know about plastic bags. I wish I had. Because...It seemed to be back firing. And I was fortunate enough at the very last to be able to hit a vein right.... [B]efore I could do that, the one son came into the room.... took his hands and held her veins for me.... I said, 'Oh God, she's startin' to breathe again.' And [the other son] said, 'I'll take a pillow.

School Uniform Persuasive Essay by Javairia Haq

School Uniform Persuasive Essay At a school, a child wearing a stained ragged-patched up sweat shirt and old tired pants full of disgusting mud stains, she goes to her locker quietly, suddenly after getting out her books, five older students surround her. The oblivious teachers and distracted staff don’t even bother noticing older pupils ridiculing the young girl’s outfit, teasing and tormenting the juvenile girl about her revolting clothes till she cries. Finally after the bell rings for 2nd period the older students leave.It caused the young girl to be more embarrassed and humiliated. Schools all across America should be required to wear school uniforms, because they provide school students with a better school experience. One reason why students should wear uniforms is schools would be a safer place because not many dangers would harm the school. For example, schools â€Å"struggling with gang problems report that school uniforms† (http://www. articlebase. com /advice-articles/pros-and-cons-of-school-uniforms-182. html).Any sort of gang related â€Å"identity or markings would not be an issue† and in â€Å"addition baggy clothing used to hide weapons, drugs or pregnancy would make the lives of teens more transparent and less hidden from adults† (http://www. procon lists. com/list/education/school-uniforms/35). Making students wear school uniforms would make it easier to identify hidden icons that many teenagers hide. Uniforms â€Å"make identification of children who belong to the school and those who don’t easy† (http://www. proconslists. com/list/education/school-uniforms/35).School â€Å"intruders are more easily identified in a school of uniformed children† (http://www. sheknows. com/living/articles/809991/the-pros-and-cons-of-school-uniforms). If we wear school uniforms then you can easily find intruders in school because they will not be wearing uniforms. Therefore, American school students should wear uniforms because dangerous activities and such shall not happen if we wear uniforms. Others might say that students should not wear uniforms, because they are costly. For example, opponents â€Å"contend that school uniforms are an unfair dditional expense for parents who pay taxes for a free public education† (http://www. greatschools. org/find-a-school/defining -your-idea/121-school-uniforms. gs). Uniforms can be expensive, which poor families might not be able to afford. However, one â€Å"school in Seattle found the average cost of clothing a child in a school with uniforms is less than without such a program, sometimes 80 percent less† (2. ed. gov). Schools that choose to have uniforms could choose ones that don’t cost much, so poor families can afford them.As a result, students should wear uniforms, because they are cheaper. Another reason we should wear school uniforms is they cost less because you won’t have to buy or think about clothing for school, For example, school uniforms would save parent’s money, â€Å"the upfront cost of a uniform would be less than a new wardrobe of the â€Å"coolest† styles† (http://www. proconslist. com/list/education/school-uniforms/35). Children who come â€Å"from a less fortunate economic background would not appear to be â€Å"lacking† or made fun of because their parents could not buy them the trendiest garment† (http://www. roconslist/list/education/school-uniforms/35). If we wear school uniforms that are less costly, kids wouldn’t be pressured about clothing. School uniforms would save time both â€Å"parents and their children would not have think about what to wear in the morning and parent save time taking children shopping† (http://www. proconslists. com/list/education/school-uniforms/35). School uniforms â€Å"remove the factors from the social environment within the school the school, thus relieving students from the pressure t o fit in† (http://kids. ovetoknow. com/wiki/Pros_and_Cons_of_School_Uniforms). Therefore, if we wear school uniforms that are less costly, they will save money and time. Thus, making students wear uniforms would be more efficient and a money-saving strategy. Back at the school, the blunt teachers finally notice the juvenile girl crying and ask her what’s wrong. She says nothing because she knew if she told the teachers the older students would just humiliate her more. If students did wear uniforms everybody would be wearing the same thing and